Why do I need to blog? Not only are you establishing a relationship with your readers and prospective clients, you are positioning yourself as a leader or expert in your industry! Phyllis Garland, Blogging, Social Media, marketing, Search Engine Optimization, Web Development in San Mateo

Turn your knowledge and purpose into expertise status
Web users are not looking for your website, they are looking for answers to a problem they are having.  You are the expert in your industry, right? Share your expertise with the world. Help your visitors find a solution to the problem they are having. Start blogging today!

Also, according to a recent survey by HubSpot, 57% of companies using blogs reported that they acquired customers from leads generated directly from their blog. They go on to find that businesses are now in the minority if they do not blog. From 2009 to 2011 the percentage of businesses with a blog grew from 48% to 65%.

Develop an online presence through your blog
Show your readers that there is a human behind your blog. Show your passion about what you do and when you do, the words flow effortlessly, from the heart.  Include an “About” page on your blog website that has information about you, the author and a picture or a 60-second infomercial video of you.  See my previous blog “Use Video for your website.”

Search Engines
 Be consistent with your blog. Google and the other search engines LOVE fresh, new content and they index websites that are updated on a regular basis. Therefore, Google recommends blogging at least once a week if not more and try to use at least 180 words or more in your blog but no more than 500-700.

Promote your blog and increase your traffic (SEO = Search Engine Optimization)
If you start blogging on regular basis, don’t get discouraged if your visitors are not commenting on your blog posts. Let your family, friends, neighbors, colleagues, and the world know about your blog.   Ask them to read and post comments on your blog and remember, don’t forget to reply to their comments.   This is how you establish a rapport and relationship with your customers and prospective clients. Blogging is all about building a community. The larger your community, the larger your readership.

After your blog/website is created, search engines need to know it exists. Submit your main blog website address (URL) to the big three search engines to ensure it is indexed properly.

You can also add your business listing to several online resources:  http://getlisted.org/

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