I recently met a fellow marketeer at a networking event a couple of months ago…I immediately hit it off with her because we both share a passion for local small business marketing. I also want to add that she is the funniest woman I know and I highly recommend getting to know her. This brilliant woman’s name is Anne Kenney and she is the Founder and CEO of Bullseye Marketing. While perusing her website the other day and I came across her most recent blog post entitled, 7 Insider Timing Tips To Get Your Email Marketing Read.
With her well-crafted bullet point list of do’s and dont’s of email marketing accompanied by a stunning infographic (shared via Crowdspring.com), I felt an impulsive need to share it here on my blog. Enjoy!
This article can also be read at the following link:http://bullseyemarketing.com/7-insider-timing-tips-to-get-your-email-marketing-read [hr]
Crowdspring.com published a fascinating article called Small Business Marketing: Best Times And Days To Send Email For Opens And Click-Throughs about the timing of emails and including this fantastic infographic on figuring out the timing of email delivery.
Here are 7 takeaways from the article:
1) Find an email delivery resource that let’s you deliver the email based on where the recipient is. For instance, it’s good to deliver an email at 9am but if you launch it at 9am EST then it’s 6am PST and those Hawaiians are snoozing away at 3am HST.
2) Sending an email too late in the day means that it gets stale because the vast majority are opened within an hour of being sent. The longer it sits, the less likely the reader opens it or even finds it.
3) The peak opening hours are between 9am and 4pm with the highest opening time around 3pm.
4) Thursday is the best date followed very closely by Wednesday.
5) HOWEVER, know who your target recipient is helps determine the best time and day of the week for you. The perfect example is that at 6am on any cable news station Monday thru Friday, you’ll see ads for accounting firms and other services you’ll never see at 3pm. The appeal is to early-rising executives. That’s good context for your email delivery time and date.
6) Make sure you have your email in recipient’s boxes at least 1 hour prior to peak open times.
7) And, then, there’s this. Scott Stratten, author of UnMarketing posted this yesterday:
Breaking research: the best time to post to your blog is when you have something useful to say. Not “Tuesday”. Not “weekly”. When you have something that is worth the interruption to your readers day to say “You need to know this.” not “I’ve been told frequency is good!”. Respect their inbox. Respect their feeds.
It’s not specifically about email newsletters but I took to heart to mean you can better connect with readers when you send them something of value and meaning to you.
Below is my cool pictograph that I borrowed with the do’s and don’ts of email marketing. Sums it up beautifully.
If you are exploring ways on how to create an email marketing plan, check out one of my most recent blog posts, Why Every Company Needs Email Marketing If you enjoyed this article, please subscribe to my feed and share it on your favorite social/bookmarking site. Thanks!