It is well known that people are more likely to buy from a site where there is a short video presentation of the business owner. This is a simple way for the visitors to connect and experience a trust for the website and business.

Just recently, I did an analysis of how my clients found me: 85% of my male clients found me online through an organic search using Google or Yahoo. I always ask each client why they called and/or decided to work with me as their web designer and online marketing strategist, every single one of them said that they made their decision based on the video I have on my website ( you can watch it below). They felt a connection with me as they watched my 60-second infomercial. This goes to show you how powerful a personalized video can make with your website visitor.

Having a video on your website is an easy way for customers to learn about what the website has to offer. Having video is a more convenient way for customers to learn about products and services than it is for them to read about it. Customers like it so much in fact that according to MetaCafe, having a video on a website can retain the attention of visitors ten times longer than a website without video (metacafe.com).

Another suggestion, make sure that all video and audio can be controlled by the user, so that it doesn’t start up without the visitor pushing on a play-button.

Every business should have a video or video series on the home page of their website. Create a 30, 60 or 90 second infomercial using a flip camera, iPhone/Smart Phone, camera, or video camera. Keep it short and simple! Follow one simple rule – use a tripod!  Having video on your website not only allows you to advertise on your website, but also on popular video sites like:

  • Youtube                           http://www.youtube.com
  • MetaCafe                           http://www.metacafe.com/
  • DailyMotion.com                  http://www.dailymotion.com/us
  • MetaCafe.com
                  http://vimeo.com
  • TubeMogul.com
                  http://www.tubemogul.com
  • BlipTV.com
                           http://blip.tv
  • Vimeo.com                           http://vimeo.com

Here is a video I created using my Sony Bloggie (similar to a Flip camera). The video is less than 2 minutes but it has proven to be extremely effective! My 11-year-old son shot the video – it took another five minutes to upload it to YouTube. Easy!!

What resources do you use to add video to your website? Please feel free to share!

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