Anatomy of a Lead-Generating Website Blog Series Part 1: First Impressions are Made in a Blink of an Eye!
According to Canadian researchers, web users form their first impressions of a web page in as little as 50 milliseconds (1/20th of a second). This is the time you have to make them stay and learn more about the products, services or information that you have to offer. Your site is being judged in the blink of an eye, but just as fast as they can decide to move on, you can pull them in!
This is why it is so important to create a web site where every page has a clean and inviting look. When people search on Google they might use a search term which leads to an inner page of your site. If this page looks too busy, massive or incomprehensible, chances are that they will go for the next option in the search results.
It is crucial to appear on the first page of Google search results to get visitors, and to get there you will need quality SEO work with relevant content and links that back your site up. However, if your site looks irrelevant, many might disregard it, even if it shows up on the first page of Google. Quality control of the appearance of your site is very important, especially in light of the upgrades that Google and other search engines are making to their services. The review function in Google search results is only one example of how the search engine works to ensure that the pages presented to their users are of high quality.
To learn what Google “likes” in terms of design and structure, you can have a look at the sites in your niche that are ranked high and see what their pages include. This will help you spot what you might be missing and what you could improve. Remember to discuss this with a professional web designer to consider if your site needs a facial or a complete remake in order to meet the demands of the users and search engines.