Target stores conducted a survey to find out what customers liked most about their stores. The top three answers were: 1) Clean; 2) bright; and 3) easy to navigate. If those qualities are the favorite parts of an enjoyable shopping experience, shouldn’t your website also be clean, bright, and easy to navigate? After all, nobody wants to get lost in a cluttered, dark, and unorganized maze.
This week, I’m sharing tips you can use to generate leads and give your website the “sticky factor” and Target appeal, so they’ll keep coming back for more.
- Instant gratification sells. If your visitors can’t find what they’re looking for right away, they’ll move on. The average visitor only stays on a website for 60 seconds, so give them what they’re looking for immediately. If they have to go through multiple clicks to find your contact information or Buy Now button, they won’t.
- Keep it at eye level. Put all important content at eye level, above the fold. Never make your visitors scroll for information—77% of them won’t. The less you make them work, the more likely they’ll be to stay.
- Add an Opt-in Form . An opt-in form lets your visitors sign up for emails and newsletters and helps you develop a relationship with them. Keep your opt-in form short and simple. Also, back it up with a personal promise to never share their email address or information. Ever.
- Don’t be guilty of color pollution. If your website has too many colors and fonts, it will distract visitors from your content. Studies show that visitors prefer the clean look of black print on a white (bright) background. Stick to a maximum of three colors for greatest appeal.
- Provide working links. Don’t waste your visitors’ time by having them click on links that don’t work or are outdated. Test all of your links and forms to make sure they work and take your visitors straight to the information they want.
- Be consistent. Keep your navigation links in the same place on every page, and make sure every page has a consistent format. You want to help your visitors, not confuse them.
- Use keywords. Make sure those keywords are on your home page and in the titles of your posts.
- Provide valuable content. In an instant gratification world, give your visitors valuable information that’s well written. Sometimes, content really is king.
By combining these eight tips with clean, bright, and easy to navigate, your website will win the approval of your visitors. Like Target, they’ll keep coming back for more.
Are there any suggestions you would like to add to the list? Please leave a comment below. Thank you!
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