It’s a known fact that we do business with people we know, trust and like and with frequent email campaigns, you can keep your business top-of-mind with subscribers and drive them to your website or company blog, ultimately increasing the chances of a sale.

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I have extracted part of online article written by of where he shares email marketing data from MailChimp and Hubspot.  Enjoy! [hr]

Email marketing platform provider MailChimp and our preferred partner HubSpot recently released new data on email marketing. For the report, MailChimp hosted several focus groups of primarily businesspeople and entrepreneurs. Few marketers were in the groups, which consisted of males and females of a wide variety of ages. MailChimp also based its information on the 9.5 billion (yes, with a b) emails it has sent over the years.

As someone who covered various Internet marketing methods for the Website, and who has managed many email campaigns since then, I was interested to find out the latest information.

Boy, was I surprised. Here’s some of the major takeaways from the data:

  • Few separate their work and personal inboxes. A surprising 88% of those asked combined their work and home email. This means that businesses are consumers.
  • B2B and B2C audiences are largely the same. This one really blew me away, as I was firmly in the “B2B and B2C are massively different” camp. After thinking about it, though, and considering that most people use their business-related inboxes for personal messages, it’s not all that surprising.
  • The best days of the week to send newsletters or marketing messages are Saturday and Sunday. MailChimp said the high weekend email clickthrough rates it saw in the marketing messages it sent were because readers have much more time to read through them, especially marketing emails.
  • The best time of day to send your marketing/newsletter is in the morning. MailChimp’s data shows that a vast majority of people read emails in the morning. What’s more, clickthrough rates out of emails were the highest at 6:30 AM.
  • Deliver messages often. When looking at unsubscribe rates, an email marketing effort with only one send per month has a 78% higher unsubscribe rate than one that has 12 sends a month. If the “12 emails” figure scares you, the data also show that unsubscribe rates drop greatly between one send and six sends a month.

The huge takeaway for me is the best time to have those on your list(s) receive your message is Saturday or Sunday morning, and to write for only one audience: Your audience. Don’t sweat the B2B versus B2c details, and write in a more-personal way. And send more often than you think, but only send when you have quality content you know your audience wants.

Here’s a couple of other random items I thought were interesting:

  • Almost 81% of people read email on mobile devices. That’s not an exclusive thing, but they do read email on their phones and tablets at least some of the time. Takeaway: Optimize your emails for mobile devices.
  • People like links in their emails. Another “you could have knocked me over with a feather with that one” statistic. There’s several numbers figuring in here; let’s just say that an email with 17 links gets a lot more clickthroughs than an message with just one link. Also, emails with fewer links have a higher unsubscribe rate than those with quite a few. Takeaway: Use links, and lots of them.
This article can be read in its entirety at the following link:

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